The end goal of every business, entrepreneur, author, sports team, etc, is to create and develop a core fan base, a group of devoted customers that continue to spend their money and drive growth.
This is one of the hardest things to do; just ask anyone who has created a successful business, product, service, franchise, etc, that people have bought into, not just with their money but with something far more valuable — their time.
It has to be something people will get excited about that will inspire them to spark up conversations at the bar, coffee shop on the train etc, and form whole communities around.
To have continued success, it’s not hard
Once you’ve created a product, business, franchise, etc and generated a loyal fan/customer base, the key to continued success is very simple: keep your customers happy and keep them engaged. This commitment to their satisfaction guarantees their dedication to your business ensuring their continued support. You do this by continuing to deliver more of what they’ve come to know and love whilst consistently innovating and exceeding their expectations.
